Actionable Strategy

Data has many benefits. But with data points constantly being collected and updated, marketers can have trouble managing it. Data is only useful when it’s actionable.

When it comes to big data management, actionable goals that give a purpose to your data will make it more manageable and useful. Here are some of the areas where you can put your big data to work and use it to guide your future campaigns and strategy.

Strategy Map

Account Map

Easy to use configurable strategic account planning solution to ensure customer success to drive revenue.

Opportuntiy Map

Easy to use template based configurable opportunity planning solution, which will increase win-rates and shorten sales cycles.

Meeting Map

Plan, Schedule, Execute critical business meetings in Salesforce. Actionable Sales Intelligence to beat the competition.


Fully Integrated With Pardot, leverage customer meetings to drive Knowledge Driven Marketing nurture leads.

Problem Recognition

Difference between the desired state and the actual condition. Decisions regarding the consumer's behavior in the marketplace when purchasing a product or service.

Information search

Internal search and External search for more information.Marketer dominated sources; public sources etc.A successful information search leaves a trustworthy buyer.

Evaluation of Alternatives

Need to establish criteria for evaluation, features the buyer wants or does not want.Rank/weight alternatives or resume search.

Purchase decision

Choose buying alternative, includes product, package, store, method of purchase etc.


The consumer will make a purchasing decision. The ultimate decision may be based on factors such as price or availability.

Post-Purchase Evaluation

Satisfaction or Dissatisfaction.Here, the consumer will decide whether the purchase actually satisfies her needs and wants.